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|So , what is marketing? 鈥淢arketing must invent products and run them into various market segments.鈥?So if you notice, great marketers have learned about marketing 鈥渙n the job only鈥? Startups are the best places to gain your marketing skills because they鈥檙e all about developing innovative products and getting customer attraction 鈥?and not much else. Also, they are always looking to make money with their innovative thoughts. Following are some miserable truths about marketing every business person should know: Marketers must have storytelling skills Possessing storytelling skills is one of the most important marketing truth. In business schools, the core syllabus for marketing includes many Statistics tools like Creative Writing and Web Designing. While stats are blueprints of marketing, all that data is useless until you use it to create a content which will be capable of hitting your target audience right in the heart, not on the mind. You must not have forgotten 鈥淐ampaign for Real Beauty鈥?by Dove carries a message which resembles with female minds around the world. And it worked. As the 鈥淐ampaign for Real Beauty鈥?was launched in 2005 , Dove鈥檚 sales marked hit from $2.5 billion to $4 billion. Faith on Brands. After the introduction of e-commerce world, some started thinking that due to tough competition branding will get irrelevant. Not only has that not happened, anybody can make a sense of the opposite being true. 鈥淐oca-Cola does not win the taste test. Microsoft does not have the best operating system. Brands win.鈥?Big brands like Apple, Google, Coca-Cola, IBM , and Microsoft have never been more powerful. Learn to accept the failures..!! Your customer will start getting bored with your sales pitch. The campaign you have run will flop. You won鈥檛 get retweets for the tweet which has taken your half an hour for composting? The more interactive sessions that companies does directly with their customers, the more no. of unsatisfied customers company鈥檚 marketing team will get to know. McDonald鈥檚 Canada鈥檚 鈥淥ur Food. Your Questions.鈥?campaign is the ideal example of big organizations admitting and owning of its failures and making a commitment to its customers to be more transparent in the future. Marketing is about knowing customer needs Determining what customer wants before they know it themselves is a major turning point in Marketing. If you get a knot for that sort of thing, trust yourself. And start working on it with your focused team. Keeping in mind it鈥檚 enticing to consider markets formless virtual substances, recall that, even in the B2B world, each item is obtained by an individual in this present reality. Innovators don鈥檛 reinvent the wheel. A few people are extraordinary innovators. They concoct wild ideas that no one鈥檚 ever considered. In any case , incredible advertisers have a tendency to be pioneers who transform innovations into things individuals can utilize.
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鈥淚 don鈥檛 understand why this is happening. I know I can help, but either they don鈥檛 get back to me or when they do, they ask for a discount or they tell me they don鈥檛 have enough money to work with me, even though they say they want to.鈥?
The frustration was waving off of her.
It was our first meeting, but I鈥檇 done a little research on her business beforehand and I knew exactly why she was getting those results. What she offered was valuable, but her brand and business were looking and sounding exactly like everyone else in her niche.
When nothing truly sets you apart from your competition , your business becomes a commodity instead of an exclusive. When you鈥檙e in the commodity category it becomes a much tougher sell all around.
This was her problem.
Why being a commodity isn't a good thing.
Gold is a commodity. So is bread and milk. Everybody wants them, so why don鈥檛 you want to be a commodity when it comes to your business?
Because people want commodities for the cheapest possible price. That鈥檚 ok if you鈥檙e Walmart and competing on price is your thing, but otherwise, if you鈥檙e a commodity your potential clients are going to shop around to find the lowest price or they鈥檒l look for something better, something more exclusive, and therefore , more desirable.
You want exclusivity.
Think about the most coveted products or services in the world. They have something that other businesses in the very same category just don鈥檛 have, which is exactly why we want them. There鈥檚 a special something with them that you can鈥檛 get anywhere else, and that allows them to charge more for what they offer, and people will do whatever they can to get it.
Clients chase them instead of the other way around. That鈥檚 how you want your clients to feel about your business.
So how do you get there?
You have to take a step back and look at your business from a different point of view. As business owners, we usually have one way of looking at our business, and if you鈥檙e not already in the exclusive category , then you need to make a shift.
The first place to start is with you and your business. While you might have done this before, you need to look at it again and be open to a new perspective. Ask yourself, what is it that you do or your product does that is remarkable or noteworthy?
In order to be exclusive, you have to deliver something, or a special combination of things, that no other person or business can. You might have to dig down to get to the real gold. I get my clients to list at least 25 things that make them remarkable. It鈥檚 usually at the end , when they鈥檙e struggling to find those final few things, that they find the diamond they didn鈥檛 know was there.
Next up, your clients. You have to get to know them really well, which means you have to know more than just the basic demographics, like age, gender , business type, geolocation, title, etc. You have.